I had a chance last week to tour the New York studio and offices for ESI Design, which has done some amazing experiential digital work in public spaces, as well as museums and in retail settings.
Michael Schneider is a senior experience designer and creative technologist at the company, and we spent time talking about the design process behind creating big, interesting and memorable digital canvases.
Among many, many projects through the years, ESI Design was the firm behind the giant fence board-like experience at the Wells Fargo office tower in Denver, and a sensor-driven ambient media wall in the lobby of a building in Washington, D.C.
This is that Washington building:
To Schneider, and to the rest of the team at ESI, it’s not about the tech, it’s about the story. Have a listen …
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.