This week we’re talking content management software with Mark McDermott, the CEO and one of the co-founders of ScreenCloud, which offers a platform that looks, feels and works like much of what we do online with other subscription software tools.
That’s because ScreenCloud grew out of Codegent, a software solutions company that was, and is, in the business of developing web-based applications.
In our chat, Mark talks about how ScreenCloud came out of a search for a third-party digital signage toolset that lined up with what he expected to find, but couldn’t find. So Codegent built one.
Mark talks about his team’s approach, their own thinking around content and built-in apps, and a signage future that’s all about things like data-driven content.
I reached Mark at the company’s London offices.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.