This week I am speaking with Chris Lydle, who is the global lead for digital signage and kiosk activity at Google.
We had a lengthy, very open chat about the what the technology giant is doing in the relatively small and narrowly defined digital signage market, how its technology fits in, and where things are going.
He talks about the importance of partnerships to develop and mine opportunities for ChromeOS and the devices out there that run it. We get into Android. Eddystone beacons. And how Google has fixed some of the grief associated with activating its device management toolset.
Lydle is quite open in stressing Google has zero interest in developing a full, competitive content management system for signage, saying simply, it’s just not what we do.
We had the chat last month in the lobby of a Denver hotel, when we were both at the Four Winds conference. Great conversation, well worth a listen.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.