One of the speakers at the Four Winds’ conference in Denver Friday morning was referencing content strategy and design, and showed work done at the Terrell Place building in Washington, DC.
Kind of amazing work.
The building, actually six conjoined buildings, got a lobby refresh that turned the street-facing walls and elevator lobby into a digital canvas that reacts to movement from the comings and goings of tenants and guests.
Integrator ESI Design, same guys who did the Wells Fargo building, put in 1,700-square-feet of LED modules, and an infrared camera system to track movement.
There are, says ESI, three custom content modes – Seasons, Color Play and Cityscape – that are “programmed with varying durations and sequences, ensuring that visitors never see the same scene. Seasons shows the lifecycle of the iconic Washington, D.C. cherry trees, from spring blossoms to snow-covered branches.”
There is also ambient audio.
The project looks very similar to, and was quite possibly inspired by, the lobby in the San Francisco headquarters building of Salesforce.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.