This week, it’s all about advertising. I’m talking to Ken Sahlin, the CEO of DOmedia, a Columbus, Ohio company that’s in the business of putting together media buyers and sellers using software.
Ken talks about how the company has developed a set of cloud-based applications that make media planners aware of out of home media they can use, and then takes a lot of the pain out of the buying and execution process through slick tools.
We talk about DOmedia’s roots, the reason it went into stealth mode for a few years, and how last year the company saw 450 per cent growth.
If your digital signage business touches on ad dollars, you’ll want to have a listen.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.