The lobby and common area of the Wells Fargo Center has been transformed by a series of 86-foot-high floor-to-ceiling LED columns that create a series of gorgeous ambient art pieces.
Developed by New York-based ESI Design, the programming is designed to give a sense of seeing Colorado’s natural beauty through fence slats.
The custom content modes, says ESI, include:
- Colorado mountainscapes composed of Instagram photo mosaics;
- Waterfalls with spray that blows based on the city’s current wind patterns;
- A grove of trees that sway and change with the time of day and season;
- A flock of birds flying for hours and never repeating its flight pattern;
- Colorful ink drops swirling in slow-motion;
- An animated representation of current weather, including sunrise and sunset, with hourly and four-day forecasts.
The installation is now the city’s largest piece of digital public art and is visible from outside through the glass atrium.
I’m in Denver is a few weeks, speaking at Four Winds’ Forward conference, and this will have to be a stop once I get into town. You’ll see in the video the install’s programming uses creative influenced and changed by real-time data, and how they do a nice spin on Instagram posts.
I also like that (and I am guessing here) that the fence slats approach allowed the designers to develop something that’s showstopping, without the massive budget that would have been required to fill that whole wall. Doing a consolidated display that filled only part of the space, for the same budget as what was done, would (probably) have looked kinda stupid and compromised.
Diversified was the integrator on the job.
Very, very nice.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.