I’m a big proponent of mixing mediums, like using print to frame and make digital displays much bigger. And I like tech that turns a medium upside – like the conductive ink developed by UK startup Novalia.
The company uses paper thin printed membranes as the touch overlay and microcontrollers as the smarts. They’ve done a number of projects and, if it hasn’t happened yet, someone’s going to bridge what’s on a printed poster with what’s on a nearby screen.
Here’s a Pizza Hut pizza box being used as a DJ station, presumably using Bluetooth to pair with a Mac.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.