Orlando International Airport continues to invest heavily in digital displays to improve the look and experience.
The Orlando Sentinel has a story up about a $146 million makeover underway, and targeted to be complete by late next year, that will include a band of tiled displays behind the ticket counters at the departures level. The airport and airlines are also investing in 5X as many self-service kiosks.
The screens behind the counter are going up in the wake of a pilot program at two counters, which involved 1 by 7 wide video walls for Aeromexico and JetBlue. The content was very dynamic, running a programmed loop that showed flight information, TSA screening wait times, estimated time to walk to gates, promotions for airline services, and curated social media posts.
Presumably, that went over well enough that the concept is going airport-wide.
I absolutely hate flying out of Orlando because it has plane-loads full of what I’d called amateur travellers – families who rarely fly and don’t have much experience with screening lines, boarding planes or getting off. Nothing goes quickly. But the airport is doing some good things to manage what they can.
The screening areas also have tiled displays on the bulkheads that do things like locate the TSA PRE screening lines, what airlines fly from the gates on the other side, and so on. They also have a strategy around getting inexperienced travellers comfortable that they don’t have to “hug” their departure gate and have time to shop or grab something to eat.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.