Massive LED billboards are by no means found only, these days, in world capitals and insane places like Las Vegas. This is a an 1,855 square metre LED wrapped around a building in the south China city of Shantou, up the coastline from Hong Kong (if that helps).
Touted as the largest outdoor LED in south China, it’s on the Shantou Jiaxin Building, which is a set of leisure, entertainment, shopping and commerce serviced apartments.
The board looks high rez, but is actually a 16 pixel pitch curtain wall made by Gtek. That means it is semi-transparent, so the building windows are not totally blocked, and the vertically-hung strips are capable of handling the typhoons that come in off the South China Sea.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.