Projects: True Religion Goes Digital On Carnaby Street

July 14, 2016 by Dave Haynes


The US denim jeans brand True Religion has opened a new small footprint, digital-heavy store concept on London’s Carnaby Street.

The 2,500 sq ft shop, which opened in June, has a concept focused around a denim bar at the front of the shop, and uses digital screens that will showcase how the products are made, an interactive screen that showcases all the SKUs available, and a digital ‘black book’ that has customer preferences and can suggest accessories and matching items.

The screens also run looping video captured at True Religion fashion shows.

More about the store here …


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