Randy Dearborn has been running digital signage networks since 1993, starting with a skunkworks set-up at Treasure Island in Las Vegas and building that up to a network that covers 1,000s of screens across the MGM Resorts International portfolio.
Now he’s Vice President, Multimedia & Guest Technology, and oversees both the low-rise and high-rise screens in all the properties – from displays on the casino floors and on the Las Vegas strip to the IP-connected TVs in rooms.
We spoke last week in MGM’s executive offices at the City Center complex. In this episode, Randy talks about how he applies technology, and how everything he and his team do is based on data and measurement.
Randy is also the current chairman of the Digital Signage Federation, and we talked about where the DSF is at, and where the industry is going.
Known for his candor and sense of humor, this session with Randy is well worth a listen.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.