This is the new VIP Executive Lounge Experience at Kuwait Petroleum Corporation, that country’s biggest national oil company.
The company, which has annual revenues of something like $250 billion, wanted a space for execs and guests that was luxurious and comfy, but also reinforced the company and brand through visuals.
Dubai-based solutions provider 2point0 Concepts were tasked with the design of the lounge, and included a large 3×4 video wall and a separate 70-inch touchscreen used for collaboration.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.