Projects: Aussie Sports Retailer Rebel Accelerates Into Digital

March 9, 2016 by Dave Haynes


Aussie athletic wear retailer Rebel opened a new concept “Accelerate Store” in November 2015 that puts a heavy emphasis on digital and interactive.

Rebel’s new 1,100 sq. metre flagship store includes:

The concept store in suburban Sydney is the start of a nationwide rollout.

The program was put together by Entwined and Prendi.

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