The European wing of GameStop, the world’s largest video gaming retailer, has rolled out a digital signage solution across more than 1,00o stores in five countries using a solution that couples IAdea’s little HTML5 media players and Signagelive’s cross-platform CMS.
The solution was put together and is managed by Cedemo, a Monaco-based provider of turnkey digital signage solutions. The screen network is in place to increase customer engagement and drive in-store sales through the display of targeted commercial content.
The network uses IAdea’s teeny MBR-1100 players, which are touted as being able to serve up HD video that matches what a user would get out of a high-spec Windows PCs. The network repurposed already-installed LCD TVs, which resulted in significant infrastructure savings and reduced content update lead times.
Promotional video content, such as marketing promotions for pre-order video games or GameStop’s unique offers, is created by Cedemo in multiple European languages.
“GameStop manages 3 brands in Italy and there is an important need for dynamic tools to deliver engaging marketing messaging to clients,” explains Alessandro Barchetti, Senior Marketing Manager of GameStop Italy. “In a few easy steps we can go from setting up playlists to using the system without needing any specialist technical knowledge. Our teams like it and sales have increased.”
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.