DSE 2016 Booth Field Guide: Daktronics

February 17, 2016 by Dave Haynes


Daktronics, Booth 818

Here’s what Tyler Campbell of Daktronics says people should look out for from the LED display company when they’re at Digital Signage Expo in a few weeks:

Why do people going to DSE need to put your company on their Must See list of booths?

People should swing by Daktronics booth #818 to discover more about our people, products (view our 1.9mm LED video display and an awesome wall of LED mods featuring several pixel pitches) and future opportunities with Daktronics. Our engineers, sales, and service personnel will be on hand to answer any questions attendees have about our company and technology. 

What’s your big marketing message to attendees, and what’s it all about?

I think our main message is just getting attendee’s more familiar with our technology and the part we can play within any of their upcoming projects. Really get across that we are a global company that covers a plethora of niches and applications within the digital signage industry. We want attendees to understand our flexibility as not only an LED display manufacturer but also our ability to seamlessly work with integrators.

Since DSE is in Las Vegas, we also look at it as a great opportunity to point toward some of our newest projects in the Las Vegas area. We recently helped GGP’s Fashion Show Mall (located on the strip) renovate their outdoor LED video displays and the indoor displays located above their fashion runway. In addition, the new Las Vegas T-Mobile Arena currently under construction will feature 25 Daktronics LED displays.

What’s the ideal profile of attendees walking into your booth?

We welcome any and all, but obviously a prospect who is in the market for LED signage in some form or has an upcoming project in mind is a very ideal candidate. We also look at the show as an opportunity to grow our internal email list so they can keep up with some of the latest and greatest projects and Daktronics related happenings throughout the year. We are also very much interested in with designers/integrators who are looking for guidance in incorporating LED video into their projects.

How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?

We have participated at DSE off and on throughout the past decade. Initially, we did not exhibit every year (when we didn’t exhibit several personnel still did attend), but as we have seen the show grow into such a premier industry event – it has become a staple tradeshow for us. Originally, we had felt DSE tended to focus more on the LCD industry, which isn’t our primary business. More recently, LED has entered the space and has a much larger presence on the show floor. In addition, the educational sessions have become much stronger over time, as has the attendance.

When you get a chance to get away from your booth, what will you be looking for and researching?

When away from the booth – one item we continually look for are industry solutions that lend themselves to integration with our display and control products. We are always looking for ways to provide more value to our customer base.

We’ll also be keeping an eye out for some of the more tighter and dynamic pixel pitched indoor LED video walls featured DSE showroom floor. The emergence of high resolution LED video is clear – but not all display technology is equal. There are nuances to managing the color consistency of LEDs and having the ability to produce the necessary processing horsepower to effectively operate a tightly pitched LED video – thus maximizing the displays image quality.

We’ve noticed there has been a difference between several vendors’ products and their capability to successfully drive processing power to their screens. Without it, you see some don’t do a great job displaying fast moving content without experiencing the occasional visual content tearing or chugging.

What’s your favourite part of the week?

For the 2nd year in a row we are participating in DSE’s Digital Signage Tour of Las Vegas. Last year, we helped showcase Daktronics work at the SLS Las Vegas and it was a great experience. This year Fashion Show is our marquee project in Vegas and we’re looking forward to showcasing it during the tour.

Following the tour on Tuesday morning – we’ll be contributing in several industry roundtables that afternoon before the main show begins. It’s a great opportunity to network, learn from others and hear about some of the coolest digital projects happening today.


Want to preview your presence at next month’s Digital Signage Expo in Las Vegas? Read this earlier post to learn how …

Leave a comment