DSE 2016 Booth Field Guide: BroadSign
February 16, 2016 by Dave Haynes
BroadSign, Booth 2510
Here’s what Stephanie Gutnik, Director of Marketing and Business Development at BroadSign, says about the Montreal company’s Digital Signage Expo plans for this year:
Why do people going to DSE need to put your company on their Must See list of booths?
The BroadSign digital signage software platform has never been more front and center at a trade show than it is this year. We recently upgraded to Version 11, which includes many new features and a redesigned user interface largely based on customer feedback.
Our UI hasn’t been revised since BroadSign’s inception and the entire experience is now modern and intuitive. This allows us to easily demonstrate the process of scheduling a DOOH campaign through BroadSign to any visitor via a Microsoft Surface.
BroadSign cupcakes will also be available for those with a sweet tooth, in line with the new scheduling and reporting workflows being a “piece of cake” to use.
What’s your big marketing message to attendees, and what’s it all about?
As the digital signage industry quickly evolves, large network operators can rely on BroadSign as the standard software platform. We have consistently been ranked the top vendor by various publications and reports due to the maturity, robustness and innovative nature of our solution. This is largely due to prestigious customers spanning many verticals and geographical markets who work with us to advance the DOOH space. It is also a product of a strong team and leading partners in other parts of our ecosystem, such as Quividi audience measurement, Blue Bite for mobile and Via Direct for wayfinding (which we announced in February).
What’s the ideal profile of attendees walking into your booth?
Enterprise network operators have always been and remain our target users. The automated, “no playlists,” nature of BroadSign’s software is perfect for the management of hundreds to tens of thousands of screens. Attendees operating only a handful of screens are better off using an out of the box solution, as are those who do not require features like dynamic content support and advanced reporting.
Agencies and brands would also benefit from visiting the BroadSign booth to learn what features we have that can enhance the DOOH and mobile components of their campaigns.
Ecosystem partner potentials should definitely drop by to talk shop, along with any ad-tech minded individual.
How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?
BroadSign has exhibited at DSE since Year One and the show has adapted to suit the needs of our growing industry ever since. In recent years, DSE has attracted more attendees from international markets such as Brazil and Australia, adding new and differing perspectives to discussions. In addition, the quality of conversations stemming from presentations, roundtables and conferences has drastically improved, thanks to a strong focus on education and general climbing up the learning curve.
When you get a chance to get away from your booth, what will you be looking for and researching?
There’s always the showstopper display and newest innovation to add to the floor walk, though my biggest priority is to catch up with cohorts at the booths of partners and competitors alike to discuss successes and challenges from the past year and predictions for the year ahead.
What’s your favourite part of the week?
Enjoying dessert al fresco at Serendipity. Meeting new contacts, bumping into familiar faces at networking events such as the Preset Mixer and celebrating progress made in our industry are close seconds.