Here’s a look inside at the digital signage installed in the giant Nebraska Furniture Mart store that opened in the Dallas-Fort Worth area earlier this year.
Sounds like a lot, right? But that’s over 562,000 square fee, or roughly three giant Walmarts stuck together. But the Sport Chek store in Mississauga Square One in Toronto that I wrote about yesterday stuck in 226 screens in 75,000 square feet.
The NFM digital experience, says the release, begins the moment customers walk through the entrance to the store and expands through every department. Some of the digital signage solutions include:
- A two-story Tree House with 40″ displays mounted to its trunk;
- Interactive displays in the KitchenAid area to browse product line options;
- A 3×3 video wall that displays entertaining & vibrant images related to Texas;
- Interactive displays throughout the Appliance Salon and Center Sales areas to speed selection of models;
- 3×1 video walls above escalators showing ads and entertainment;
“When faced with a project of this magnitude, it’s critical to engage with Partners who can provide creative solutions that speed up the install process, and maximize ROI for the end-user,” says Charles Thornhill, Senior Systems Engineer, Reflect. “Premier Mounts was able to provide a fast turnaround time on both stock and custom solutions, and really engaged with us to make sure that we had all of the tools we needed for a successful integration.”
With a store that freaking big I’d think there’d be 60 displays just helping people figure out where the heck they are. But, just about anyone who sells signage into retail knows it can be a slog. NFM has built in some basics. Maybe they grow it out from there.
A fully detailed version of the Nebraska Furniture Mart Case Study is available here.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.