Projects: 106 Feet Of Indoor LED At Salesforce HQ

November 2, 2015 by Dave Haynes

salesforcelobby

Part of the renovations done at the Fremont Street, San Francisco offices of CRM software giant Salesforce was a vast hi-rez LED wall on the lobby wall outside the elevator banks.

The company used 4 mm pixel pitch LED modules, which rolls up to some 7 million pixels on a canvas 106 feet wide by just shy of 13 feet high. It is so far the longest continuous 4 mm LED screen in the United States, and rivals in size many of the LED boards in Times Square.

Hughes Media Signage Ad

“We use the video wall for branding, supplying information, and providing a changing ambiance in the modern lobby space,” says Chase Mattison, program manager for Salesforce’s global real estate operations team, in a post on Display Daily. “Visitors to Salesforce are constantly commenting on how amazing our LED display looks.”

The project used S|N|A and was guided by the design firm Gensler.

I couldn’t find much media about it, but here’s a video …

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