Part of the renovations done at the Fremont Street, San Francisco offices of CRM software giant Salesforce was a vast hi-rez LED wall on the lobby wall outside the elevator banks.
The company used 4 mm pixel pitch LED modules, which rolls up to some 7 million pixels on a canvas 106 feet wide by just shy of 13 feet high. It is so far the longest continuous 4 mm LED screen in the United States, and rivals in size many of the LED boards in Times Square.
“We use the video wall for branding, supplying information, and providing a changing ambiance in the modern lobby space,” says Chase Mattison, program manager for Salesforce’s global real estate operations team, in a post on Display Daily. “Visitors to Salesforce are constantly commenting on how amazing our LED display looks.”
The project used S|N|A and was guided by the design firm Gensler.
I couldn’t find much media about it, but here’s a video …
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.