PRN Back In, IZ-ON Out, In Wake Of Stratacache Acquisition
October 8, 2015 by Dave Haynes
That means the team based in San Francisco will toss out its IZ-ON Media business cards and letterhead and once again use the PRN handle, which was and maybe still is short for Premier Retail Networks.
“The acquisition of PRN enables us to build out our suite of shopper marketing solutions,” says Chris Riegel, STRATACACHE CEO and Founder. “PRN brings to STRATACACHE a 23-year track record of creating compelling in-store content experiences, and bringing brands to the table through innovative approaches to monetization. With their deep understanding of the shopper mindset, the PRN team knows how to help brands and retailers win multiple moments of truth.”
The acquisition was first announced back in July.