Signagelive Shifts Vartian TO CMO Gig

rafficpicThe UK firm Signagelive has changed the business card on Raffi Vartian, shifting him from Chief Operating Officer to Chief Marketing Officer of the company.

R&D and operations are all based near Cambridge, England, so having the head of ops in Chicago – where Vartian lives – didn’t make a whole pile of sense. The recast role gets Vartian more formally focused on the company’s global vendor and content partner ecosystem, while North American operational management is being absorbed back into the UK HQ team.

On the flip side, what had been satellite operations in the US is getting  more formal this month, as Signagelive is opening a dedicated office/customer experience center in Chicago in a couple of weeks.