Marketing: How Show And Tell Beats Read And Interpret

August 20, 2015 by Dave Haynes


I’m not going to get into the relative merits of the UK software firm Embed Signage‘s latest round of enhancements to its signage platform, because there are way too many CMS apples out there to do apples to apples comparisons on, and as noted in the past, writing about minor, periodic software releases isn’t all that interesting.

In general terms, enhancements are almost always a good thing, and I’m sure Embed’s clients are happy as clams about the new functionality.

What I do know if this video beats the crap out of much of what companies send me and out to the trade press when they release new versions of their platform. Showing what your new bells and whistles do tends to have far more resonance than asking people to read about it and draw their own conclusions.

So … nicely done fellas.

Now, was that more useful than this narrative version?:

Thought so.

Invest the resources to illustrate your capabilities. It’s worth it.

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