Projects: Sharing A Coke In Times Square

August 19, 2015 by Dave Haynes

Coke - What's In A Name - 128 - C (06222015)

Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square.

People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. A camera then snapped an image of that story and tweeted it back to the user. 

The results:  42,000 posts to the #CokeMyName hashtag and an estimated 350 million social impressions.

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