Toronto’s Scotia Plaza is the head office building for one of the big five banks in Canada, and located on the underground walkway system that inter-connects most of the city’s downtown financial district.
On that “PATH” level, the bank has always had a set of TV monitors showing financial news, but the bank has worked with Cineplex Digital Solutions on a new program that includes an interactive media wall designed to engage people as they pass through that area.
The new Interactive Media Wall, says Cineplex, showcases CDS’s capabilities leveraging digital display and interactive technologies. Launching with a “build your own” NHL Hockey Card app, the system allows users to become members of their favourite team by activating the wall’s camera to take their photo and customizing the card to later share on social media. In addition to touch and photo-capture technology, the Interactive Media Wall features gesture interactivity, and uses other cameras to gather real-time analytics on usage.
The wall is part of a series of new displays added to the newly renovated concourse, with a new iTrade branch being the focal point.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.