Here’s a solid sign that STRATACACHE is starting to stitch together its somewhat diverse properties into a cohesive offer to the market – in this case, for gaming.
The Dayton, Ohio company goes after big bear with its own software offer, but also has a pair of niche companies – enVu doing interactive projections in retail environments and Carmanah Signs doing guess what in gaming environments.
The two sister companies were mashed up for an install that went in last week at the Caesars Windsor Casino in Windsor, ON. Guest see an interactive floor projections and responsive video wall, both aimed at communicating information about new games, the resort’s restaurant and attractions, and showcases past casino winners.
The interactive floor projection experience uses two of enVu’s The Wave units, and creates the visual effect of casino guests leaving their footprints appear in sand on a beach.
The beach theme continues on a 2×2 responsive interactive video wall. The wall has an attract mode that brands the venue and highlights new games. A sensor picks up people walking into range and makes the unit interactive.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.