Infocomm Running Content-Centric Solutions Summit At June Show

May 14, 2015 by Dave Haynes

infocomm-2015-logoInfocomm is a month out and I am starting to stockpile shirts and anti-perspirant in anticipation of several days in the steam bath of Orlando.

I’ll take 115F and bone dry in Vegas any day over 95F and 95% humidity in central Florida.

I’m going for several reasons:

1 – DSE gets so busy I kinda run through the display vendor booths, and InfoComm allows me a better look.

2 – The organizers were foolish enough to give me mike time.

I have a couple of things, set up via Insteo’s Jim Nista, who is working with Infocomm to up the game on its digital signage education tracks. Jim is VERY smart and VERY current on technology, and he suggested the show needed to get beyond some of the stuff historically done.

There is an all-day solutions summit on Tuesday, the 16th:

8:00 am – 8:15 am: Welcome and Solutions Summit: Digital Signage Kick-Off

8:15 am – 9:15 am: Customer Experience, Driving User Experience Transformation

Keynote Speaker: Bruce Temkin, Managing Partner, Temkin Group

Six out of ten large companies want to lead their industry in customer experience, yet only 5% of companies earned an excellent rating in the 2015 Temkin Experience Ratings. How can companies bridge the gap between ambition and reality? Customer experience visionary Bruce Temkin will identify some of the key elements required to create and sustain great customer experience

9:15 am – 9:45 am: Conference Overview and Key Insights for your Digital Signage Solution

Speaker: David Haynes, Partner, Management Consulting, the Preset Group and Vertical Media Consulting Group

Dave Haynes operates a major Digital Signage blog, sixteen-nine, and is a principal for Preset Group, a Digital Signage consultants group that helps end customers plan new networks. His no-nonsense approach to Digital Signage focuses on the right blend of technology and creativity to deliver successful signage solutions for brands and agencies of any size. Dave will outline the day’s program and offer insight into what to look for in the upcoming sessions.

9:45 am – 10:00 am: Networking Break

10:00 am – 12:00pm: The Real Future, Take the Plunge: Experiential Agencies Panel Discussion

Moderator: Jim Nista, CEO, Insteo


Jeff Dumo, Partner, Array Interactive

Adam Schilling, Creative Director, Convergent

Creating unique and memorable guest / customer experiences is a must for all digital interactions. Everything from your payment terminals to the largest interactive video walls require frictionless experiences that keep customers engaged with your brand and only your brand. Keeping a customer focused on your experience – and not distracted to throughout their visit requires creative strategy and careful planning. The top experiential agencies of all sizes come together to outline plans for successfully keeping your customers fully engaged.

12:00 pm – 1:00 pm: Lunch Break

1:00 pm – 2:00 pm: Modern Integration with Mobile: Keep your phone in your pocket

Speaker: Adebayo Onigbanjo, Director Marketing New Growth Platforms, Zebra Technologies Corporation

In retail and other settings, customers using their smartphones may mean they are researching other brands or buying opportunities. Technologies such as beacons connected with your mobile App allow you to individually recognize and serve unique experiences to each customer via your digital signage network can immediately promote one-to-one content as a customer is recognized at your location, all while their smart phone is tucked away.

2:00 pm – 2:15 pm Networking Break

2:15 pm – 3:15 pm Localized Content: One giant step forward to bring on the “wow” moment

Speaker: Jim Nista, CEO, Insteo

Many digital signage networks are built to only allow the same video and image content distributed to all screens across the network, with little to no localization. Newer trends in digital signage network and content management are allowing for hyper-local content, beyond just social media. Using everything from local weather data, store manager supplied content, or buying pattern information from a POS, individual screens can be programmed to show highly engaging and locally relevant content which creates a larger impact and more memorable experience for your visitors.

3:15 pm – 4:00 pm Attendee Roundtable: What does this all mean to me?

Moderator: Perry Goldstein, Sales and Marketing Director, Marshall Electronics, Inc.

As we wrap up a day full of specialized content from agencies and key presenters focused on providing you with the answers to encourage a more interactive role in digital signage, it’s important to hear your side of the story and help answer any additional questions. We will spend the last portion of the conference in an open forum, to reach out and talk about all that you have learned during the day and what additional concerns or questions you may have to further understand the aspects of the overall engagement experience.

I’m also doing a bit on a favorite subject – data-driven content – on the Thursday morning:

DSS05 8:30 a.m. – 10:00 a.m. Panel Discussion & Technology Showcase: Data Driven Digital Signage

Moderator: David Haynes, Partner, Management Consulting, the Preset Group and Vertical Media Consulting Group


Jeremy Gavin, CEO, Head Content Chef, ScreenFeed

Colleen Hamilton, Principal, Art of Context

Mike Vinup, Managing Director, Meetings & Events, Lumi

Digital Signage Content can be more than just rotating images and videos. Your content can become dynamically controlled with smart uses of Data Sources, for example changing a playlist for immediate relevancy to show specific retail items based on weather or other live conditions. News and other sources can trigger real-time on screen alerts and change playlists or generate compelling, relevant content to keep viewers engaged with your screens.



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