Projects: Fans Get Their Hockey Beards On For NY Rangers Games
May 4, 2015 by Dave Haynes
MVP Interactive is doing a fan activation thing with pro hockey’s New York Rangers – using interactive screens that allow even little kids to get their playoff beard on.
Fans can instantly grow their own beard based off a current player’s unique and personal styled beard and long hockey hair. Using QR codes, pre-registered fans activate the photo engagement by scanning their mobile device over the designated area where all of their data (name and email address) would auto-populate. Using a touch screen, facial recognition and augmented reality, users have their bearded image instantly taken and sent to their email for sharing across social media sites.
Set up at Madison Square Garden’s Rangerstown Hockey House, the MorphingStations raise money for the Garden of Dreams Foundation.