BroadSign has for many years mined the digital OOH side of this business, to the point that you don’t really think of the signage software being used outside of advertising.
But it is.
Case in point: The Montreal company has announced a partnership it has worked with Scandinavian solutions provider LCD Media, which is operating primarily in retail in that part of Europe.
Says a release:
LCD Media’s primary focus is on 300 of the top retail stores in Denmark. Its larger customers include PWT Group, which has 170 shops with a minimum of two players each, and JACK & JONES. Installations consist of video walls and LCD displays ranging from 10” to 86” placed in strategic locations to facilitate increased impressions and enhanced communication between the consumer and the brand.
“LCD Media services large-scale retail chains and smaller speciality boutiques, and we required a digital signage software platform robust enough to suit the different needs of both customer profiles,” says Thomas Nielsen, Service Manager at LCD Media. “The level of education and support provided by BroadSign has greatly assisted in our deployment.”
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.