Guest Post: Ryan Gushue, ENPLUG
How perfect of a match are digital signage and social media?
Moving on from the outdated SMS text message integration, social media provides for a more personal, customizable way to get viewers involved through your display. Restaurants, hotels, and even office spaces are incorporating live social media into their content rotation, showcasing customers’ tweets, Instagram photos, and more to drive engagement.
So how exactly can social media benefit not only your digital signage content, but also your business or event? Here are 5 reasons to integrate social media and digital signage:
- It gets viewers more involved
Over time, digital signage that lacks interaction tends to blend into the background after a while, becoming just another advertisement to viewers. By incorporating live social media feeds, you can recapture viewers’ attention by letting them have a say in your display’s content. Depending on your social media wall provider, you can pull feeds from Instagram and Twitter and allow customers to instantly see their post hit the big screen.
- It generates automated content
With viewers filling your displays with posts from social, you won’t have to spend time constantly updating your network’s content. Guests’ posts will create fresh, automated content will little to no work on your end. This is especially true if your provider offers automatic filter settings to further ease your mind.
- It’s free word-of-mouth marketing for your brand
Who doesn’t love a little free marketing? I like to think of this as a trade-off. Guests want to see their posts reach the display. However, in the process of doing so, they will also be spreading your brand to all of their followers’ timelines. Pretty clever, huh?
- It will balance your promotional content
In 2015, consumers don’t need another source of pure advertising. By mixing in interactive social media content to your playlist, you will give viewers a reason to pay attention to the displays, raising the chance that they’ll also pay attention to your promotional messages.
- It offers a great platform for feedback
Finally, by incorporating social media with your digital signage, you’ll open up a new channel for guest feedback. As mentioned above, customers will see that you care about their thoughts and be much more likely to share (both positive and negative—but hey, that’s how you improve your business, right?). If you respect your customers enough to publicly welcome their input, they’ll return that respect by providing useful feedback and will appreciate the chance to have their voices heard. Win-win.
Check out my last Sixteen:Nine post, which highlights profanity filtering with social media and digital signage integrations!
Colin Bovet is the Head of Growth at Enplug. Enplug’s DisplayOS is the operating system for displays in businesses, which transforms any TV or display into a real-time marketing tool. Enplug is used by global companies like WeWork, Porsche, Marriott. Enplug has been profiled in the Wall Street Journal, Forbes, Inc., Fast Co., VentureBeat, TechCrunch, and Fox News. Enplug is headquartered in Los Angeles, CA.