Holly Johnson, Installation & Service Technology, Inc (IST)
Why do people going to DSE need to put your company on their Must See list of booths?
IST offers nationwide installation and services for digital signage, and has completed some of the largest deployments in the United States. Over the last four year, we have successfully installed over 40,000 monitors for some of the top names in the digital signage industry. From QSR, retail, hospitality to movie theaters, we can manage it all
Unlike most installation companies who contract the jobs out, we have a direct W2 footprint across the nation. On top of installations, IST provides full service project management, depot repair, warehousing, staging, and hardware kitting as a one stop shop for your installation needs.
What sets us apart from our competitors is that we started out in the POS industry 20 years ago, which has allowed our installers to become experts on the network and integration component of digital signage.
What’s your big marketing message to attendees, and what’s it all about?
Simple – save time and money by going direct to the source.
What’s the ideal profile of attendees walking into your booth? (by this I mean, are you looking for retailers, corporate communicators, etc)
Our customer base is two-fold: whether you the direct end user looking for one-off installation needs or a nationwide deployment, we are your source. If you are an integrator, content provider, or OEM, we can help provide a turn-key solution to your user base, even as a white label service.
How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?
IST has attended DSE for the last four years. During this time, we have witnessed not only the obvious that the show has grown much larger, but that digital signage costs are continuing to decrease with the increase of solution providers. Each year brings further innovation to the show, paving the way for the future of the industry and the acceptance of digital over static.
Any advice for first-time attendees?
Wear comfortable shoes, and be sure to stop by and relax in one of the lounge areas at our booth. Have a beer on us, and meet the team responsible for some of the most successful installs in the industry.
Editor note: Comfy chairs and beer!!!
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Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.