DSE 2015 Booth Field Guide: Real Digital Media
February 16, 2015 by Dave Haynes
Ken Goldberg, CEO, Real Digital Media
Why do people going to DSE need to put your company on their Must See list of booths?
We have a brand new booth (#1231), where we’ll be featuring all-in-one devices of various sizes, showing off NFC integration, doing quick software demos, talking about player and OS options, and more. But most importantly, we will be listening.
We’ve learned over the years that from the caffeine-infused entrepreneurs to the experienced corporate marketing and IT folks, customers appreciate people who take the time to understand their needs. Digital signage is about so much more than players, displays and software. It’s about relationships. We want to hear your objectives, and help you figure out if and where we can help, and even who else should be part of the conversation.
If you come by, you may run in to one of our customers. Ask them why they chose us. Ask them why they stay with us.
What’s your big marketing message to attendees, and what’s it all about?
Underneath our NEOCAST logo, there is a tag line: “Enterprise Class Digital Signage Platform”. To us that means if you are looking for an end-to-end solution for a digital signage network of scale, we’d be good people to get to know. That ‘s because Enterprise Class means more than scale (we do that); more than multiple options to fits different use cases (we have that); more flexibility in licensing models (we offer that). It means operating as an Enterprise Class business partner. You’ll see lots of vendors on the floor. To us, the difference between a vendor and a partner is that partners are invested in forming a relationship that promotes mutual success. We know what it takes to get a network launched (or re-launched), and we are ready to share our 13 years of experience with you.
What’s the ideal profile of attendees walking into your booth?
Our primary market focus has been upon the retail, hospitality, food service and health care verticals. Since our backbone application is customer-driven, many of our industry first features are applicable in those markets. We’ve also deployed some corporate communications and public sector networks.
Market focus aside, the ideal booth visitor for us is someone who is clear in their objectives, up to speed on the marketplace, and looking for people who work as hard as they do. We’ve also had good luck with second-generation networks, companies that are not new to digital signage but are ready for a change. They recognize the NEOCAST difference very quickly.
How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?
We are proud to say that we have exhibited at DSE since the very beginning. It has certainly grown in size, in reach, in programming and in importance. What hasn’t changed is the recognition by the show producers, Exponation, that digital signage is an amalgam of many rapidly-evolving technologies and services. They have always strived to provide a showcase of what “can be” and as well as a forum for learning and networking.
Any advice for first-time attendees?
- Charge your phone every night
- Stay over Thursday night, the redeye is too brutal
- Have a plan and pace yourself
- Monorail to the LVCC, cab from the LVCC
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