The deal gets Stingray a team that has for years been handling a broad set of digital signage solutions for retailers and hospitality.
Says a press release today:
For over 12 years, Groupe Viva has developed innovative digital solutions for retailers, restaurants, hotels, tourism associations and other lines of business. Groupe Viva has built a solid reputation for providing clients with an array of audio and video solutions, supported by a solid technical infrastructure, brought to life by exciting, top-of-the-line creative content. These attributes come together to create unparalleled customer experiences at various points of interaction: point of sale, point of service, events and public spaces.
“We are thrilled to add the solutions developed by Groupe Viva to the core offering of Stingray Business, in order to deliver an even more complete end-to-end-service for our commercial clients. The acquisition of Groupe Viva enhances the position of Stingray Business as the one-stop provider for the best music and innovative digital solutions, the most important elements to achieve successful customer experiences,” says Eric Boyko, President and CEO of Stingray.
“Teaming up with Stingray fulfills our long-term goal of expanding our services coast-to-coast. Stingray’s expertise in delivering the best music experience and our innovative digital solutions are a perfect match,’’ adds Pierre Gendron, President and CEO of Viva Group.
Most of Groupe Viva’s work has been in Quebec, but I know they have also worked with clients outside of that province.
Old clients and nice guys. I know from a direct chat they were looking for a way to grow the business with a larger partner, so I assume Pierre is a happy puppy.
Stingray does digital music channels like Stingray Music, Stingray Concerts, Stingray Music Videos, and Stingray Karaoke, but it also has a business retail-based services for music and digital displays.
The company last summer bought the Canadian commercial accounts of competitor Mood Media.
Owned by Telesystem, Novacap and Boyko Investment Corporation, Stingray has more than 200 employees in offices across Canada, as well as employees in offices located in Los Angeles, Miami, London, Amsterdam, and Tel Aviv.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.