DSE 2015 Booth Field Guide: NEC Display
February 13, 2015 by Dave Haynes
NEC Display Solutions, DSE Booth No. 2213
Ashley Flaska, VP Marketing
Why do people going to DSE need to put your company on their Must See list of booths?
NEC Display will unveil its solutions and strategy for Ultra-High Definition displays in its booth. These UHD displays are 4x the resolution of full HD. While there will be a lot of UHD displays at DSE, NEC is taking a slightly different approach.
It’s taking its SpectraView Engine, a key component found in its high-end professional graphics displays for animators, photographers, graphic designers and others, and bringing this color-adjustment capability to digital signage. That means that organizations will be able to manipulate the color of different sections of these displays to meet their business needs. These UHD screens have incredibly fine resolutions. The ability to manage the color on the screen real estate gives companies more flexibility in delivering their messages and content.
NEC Display also will showcase its new laser-phosphor projectors, including a 4K version, and how they are poised to make inroads into more digital signage applications because of their attractive TCO and UHD resolutions.
What’s your big marketing message to attendees, and what’s it all about?
Our big marketing message is that digital signage is more than just pushing products. Technology does matter, and NEC Display will demonstrate its innovation at the conference. But digital signage is much more: it’s about solutions that help people and organizations communicate, build relationships with their audiences, inspire, impart knowledge and information, and improve productivity. We’re focused on helping our customers solve business challenges and offering them solutions, not just products.
What’s the ideal profile of attendees walking into your booth?
NEC Display has a strong presence across verticals, including education, retail, transportation, healthcare, restaurants and more. We would like to strike up conversations with officials from these industries and others to learn about their challenges and determine how display solutions might help them achieve their objectives.
How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?
We have been active with DSE since the beginning. The conference has grown in attendance and exhibitors over the years as a result of digital signage making its way into the mainstream and becoming pervasive across industries and venues. The audience also is growing more discerning and mature. Marketing-speak will no longer cut it. These attendees want to solve real problems, and their TCO and return on objective (ROO) questions must be addressed in concrete terms.
Any advice for first-time attendees?
Don’t be overwhelmed by the size of the conference, and set realistic goals. You won’t be able to visit every booth. But make some plans ahead of the show so those plans are fulfilled at the end, and feel you have accomplished what you set out to. Be sure to attend some of the symposia and other educational sessions. Take in the products and ask open-ended questions of the companies and people who interest you. Keep a journal of what you’ve learned. Wear comfortable shoes, and drink plenty of water during the show days.
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