Projects: Wayfinding At Montreal’s World Trade Centre

December 17, 2014 by Dave Haynes

iGotcha kiosk, with a piece of the Berlin Wall in the background.

Long-time Montreal solutions provider iGotcha Media has installed a series of four 47-inch wayfinding kiosks in the World Trade Centre Montréal, for building operator Ivanhoé Cambridge.

The centre is a combination of offices, lower level boutiques and cafes, and a hotel in downtown Montreal, across from the convention centre.

iGotcha Media’s wayfinding kiosks include: floor plan maps, a semantic search engine (name, description and keywords), pictures, a cross-building pathfinder, ‘breadcrumbs’ – clear paths to specific destinations (including optimized routes for disabled customers), e-mail coupon promotions and a calendar of events.

For merchants, adds a news release, the benefits of wayfinding kiosks include: an interactive platform for video and text customer communications (promotional and informative), opt-in data-catching through newsletter registration (name and e-mail) and the simplicity of cloud-based content management.

“Our new wayfinding kiosks welcome our visitors,” says Jacques Rajotte, Property Manager, World Trade Centre Montréal. “Given the size our facility and its unique layout, providing directions can be challenging. Our kiosks are strategically positioned in high traffic areas and enhance the customer experience by providing a wealth of information with an intuitive interface. We have already received great feedback from our visitors, merchants and tenants.”

“The benefits of wayfinding kiosks for visitors are quite apparent,” says Greg Adelstein, President, iGotcha Media. “For merchants, our kiosks provide an unprecedented platform to communicate directly with prospective customers by offering promotions and building longer term relationships via subsequent electronic communications. We believe that this showcase implementation will drive awareness and interest, and help us accelerate a roll-out of additional implementations that we are currently working on.”