Here’s a nice video of a combination LED and big print graphics project the NYC-based visual solutions company Duggal just lit up for H&M at its Times Square location. I like it when different mediums get blended to give a display more pop, although getting that visual “pop” is a bit of challenge in the sensory overload that is Times Square these days.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.