Creative: Two-Minutes Of Poppies On Remembrance Day

November 13, 2014 by Dave Haynes

Here’s a very nice little one-off program put together by Cineplex to run in nine of the bigger shopping malls in Canada – those run by Oxford Properties. This two minute video ran at 11 AM on Tuesday as a silent Remembrance Day tribute. The super-wide format owes to the 32:9 nine LED screens going in on bulkheads in the busy malls.

I like the tweet from a shopper at Yorkdale in Toronto:

I never thought I could be so touched by two minutes silence in a shopping mall. Thank you Yorkdale, that was very moving.

— Rob (@defence5) November 11, 2014

For my American friends who might be unfamiliar with the poppy reference: http://www.warmuseum.ca/cwm/exhibitions/remember/flandersfields_e.shtml