Projects: L.A. Interactive Fan Zone
November 10, 2014 by Dave Haynes
The home area for the Los Angeles Kings (hockey) and Clippers (hoop) now has a new fan zone set-up aimed at driving fan engagement.
The LA Interactive zone launched Saturday night at the Staples Center on the venue’s main concourse. The set-up includes a 6-by-13 foot LED video wall, an 8-by-5 foot Ultra HD video wall, three 65-inch displays, and three interactive stations with large flat panels. The screen programming includes exclusive interactive content, social media visualizations, live game action, player stats, game scores, and out of town action.
The project was driven heavily by Toshiba America Business Solutions, and uses its Experience Manager software (a private-label version of ComQi) on the video display’s and Toshiba’s own software for the interactive pieces.
“The Los Angeles Kings and Clippers each have diverse and eclectic fan bases that share one thing strongly – their commitment and incredible passion for their favorite sports teams,” says Lee Zeidman, president of the Staples Center. “The ability to bring like-minded fans together enhances the experience before, during, and after games, and allows fans to reconnect with old friends or meet new ones in a comfortable, energizing environment within this new space on our main concourse.”
This ribbon-cutting video shot by someone or other shows you a blend of execs going on and on, cheerleaders, and some of the content …