HTML5 Now Far Outstrips Flash For Supported Media Environments
October 8, 2014 by Dave Haynes
Were there any doubts about the adoption rate for HTML5 and the argument that Adobe Flash was still the way to go for malleable, update-able motion graphics on digital signs, take a look at this graphic from Neuranet, the Toronto start-up that does HTML5 ad authoring.
HTML5 caught up to Flash a year ago, and now it blows the doors off Flash in terms of support.
Neuranet CEO/Founder Paul Vincent was one of the speakers at the recent DSrupted conference.
While this is most certainly true across all devices, as it relates specifically to digital signage media software/players, we’re seeing rough support for HTML-as-Media across the major solutions. You currently can deliver content to most networks using Flash and get a very acceptable presentation, functionality and it handles dynamic media well.
As we’re now developing all of our content to be deliverable via HTML5, we’re finding different methods that software companies are employing to support it, making it hard on us content creators.
While many can initiate a ‘browser instance’ and essentially load a webpage or a local HTML file, few handle caching the content well.
Inexpensive Android players that don’t power Flash well are helping drive the need for media to be delivered as HTML. Those players and software are going to need to prove they can power highly-animated HTML5 presentations to meet the expectations of media networks. Those that do it well will reap benefits.
Though its been all the buzz in 2014, I think 2015 will be the year that you can start to see more HTML content on screens than Flash as it relates to digital signage.