STiNO Latest Firm To Jump Android Digital Signage To Intel Tech

October 3, 2014 by Dave Haynes

banner-epromoter-rounded-eThe German AV software firm STiNO is the latest company to announce it is working with Intel on an entry-level Android player that uses an x86 processor instead of something produced with ARM’s reference design.

That’s at least three companies in the past week, which makes me reasonably think this is not coincidental. More likely, Intel is cagily approaching and working with companies that went Android and ARM to bring them back to the Intel fold. If the cost differences between ARM and Intel are no longer that substantial, going with Intel gives flexibility on the operating system, AND means little companies can draft off the credibility and marketing muscle of Intel.

STiNO said in an announcement that it is using Intel’s new reference design for Digital Signage (EL-10) for “a wide range of software products that includes new iChannel 7 CMS cloud solution, AudioPlay InStore radio cloud service, and ePromoter smart remote screen management solution for easy product promotions for the SME market segment.”

iChannel 7 is STiNO’s next generation cloud based content management system targeting a large number of vertical market segments providing an intuitive and easy to use web frontend with multi-lingual support including Chinese, Japanese and Arabic besides many European languages. It contains campaign management with playlist scheduling, device management, user role management just to name a few core software features and is offered as a SaaS or perpetual software license.

ePromoter is STiNO’s ground-breaking Android software solution that publishes content to large-format displays using an intuitive drag & drop interface from any Android smart phone, tablet, or smart display. This will allow the smaller shop or restaurant owners to use cost efficient digital marketing in their location without the need for network and server infrastructure. Additionally, STiNO offers a large selection of PowerPoint templates that can be easily edited by any user and saved as a slide show or video for use with the ePromoter manager.

”Android based systems are fast growing low-cost segment in the overal Digital Signage marektplace, mainly due to cost and as it is also expanding in the new markets where Digital Signage has not been in use in past. There is large variety of device categories available in this market, so having a cost optimised, scalable platform is helping the whole industry,” said Franz Hintermayr, CEO of STiNO eyevis GmbH. ”We are exited to collaborate with the best and brightest partners who can shape the Digital Signage market. In working together with Intel – a world leader in computing technology – STiNO will continue to be positioned at the forefront of innovation as Digital Signage is growing further in various vertical market segments on a global scale.”

“Intel is committed to developing a rich digital signage ecosystem that assures all software runs best on Intel architecture,” notes Intel’s Jose Avalos, Worldwide Director Visual Retail and Digital Signage. “The Intel® Reference Design for Digital Signage (EL-10) coupled with STiNO’s content delivery solution will enable digital signage providers to quickly innovate with rich, dynamic multimedia offerings for this important entry-level market.”

The first media players using the new Intel reference design are using boards from Gigabyte and JWIPC.

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