YCD Multimedia got a new CEO as of last week, with U.S. President Sam Losar taking over the top job from company co-founder Noam Levavi, who remains on the board.
Levavi co-founded the company in 1999 in Israel and led it for well over a decade. “I’m proud to have collaborated with an amazing team at YCD over the years. Leading YCD from the very birth of the digital signage space has been a magnificent personal journey. Sam and I have been working closely the last few years on building products and a team that can take YCD to its next phase. The time is right for me to hand over the reins to Sam who will continue to plot the growth of our company for the next decade,” said Levavi in a prepared statement.
Losar joined YCD as President of its US operations during its acquisition of C-nario, another Israeli digital signage software provider, in October 2011.
Losar brings 20 years of experience in building and leading businesses. “I am extremely proud of our company’s accomplishments and thankful in the confidence Noam has had in allowing me the opportunity to positively impact YCD. I’m excited to continue building on a foundation of innovation and to continue to succeed in the future. We have assembled a group of great dedicated professionals over the years and added new talent in the US and overseas. We are well positioned to continue to expand and meet the needs of our customers’ worldwide,” added Losar.
Not sure what’s up here, but Levavi was predominantly working in Israel, I believe, while Losar was and is in New York, where the bulk of the business action seems to be for the retail-centric company.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.