RDM Formally Adds NFC-Enabled Content To Neocast Platflorm

September 4, 2014 by Dave Haynes



Real Digital Media has formally announced NFC-enabled content capabilities for its NEOCAST digital signage, a few months after showing the concept at the Digital Signage Expo trade show.

Working with iZipline and its MediaTags Platform, RDM’s digital signage network clients can now synchronize on-screen content with brand marketing content to drive instant, dynamic interactions with shoppers via their NFC-enabled mobile devices. So … something on a screen, tap your phone, and grab that content or a web address linked to that specific content. I’m probably wrong, but the only other digital signage company that has put that dynamic NFC offer together with screens is Capital Networks.

Turning that capability on comes as the tech world waits for the anticipated announcement next week that Apple will finally add NFC capability to its newest iPhone. NFC has been common on other handsets like Android and Blackberry for a few years, but for some reason broad adoption of NFC seems tied to a handset that has about 30% market share in the US and less elsewhere.

I grabbed a video demo RDM CEO Ken Goldberg did on NFC at DSE (that’s a lot of acronyms) …

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Says a release:

Consumers viewing digital signage content simply tap a nearby NFC tag with their phone to engage the on-screen call to action. Marketers can use this integration to drive consumers to learn more about a product, download a coupon or application, conduct a purchase, sign up for a loyalty program and more. As the on-screen content changes, so does the mobile destination, as one physical NFC tag can be used to drive unique digital signage to mobile interactive experiences. All of this is achieved through the integration between NEOCAST and MediaTagz. 

Ken Goldberg, CEO of Real Digital Media, states, “This integration is important to Real Digital Media and our customers because it builds a bridge between digital signage and the active engagement that mobile technologies offer. When digital signage is combined with mobile technologies, the network footprint grows substantially, and marketers can more effectively use digital signage to entice, engage and measure the effectiveness of their content strategies.”

Michelle Moulin, iZipline CEO, continues, “With NFC integration through MediaTagz, digital signage networks can serve as a vehicle to enable consumers to perform transactions or take actionable content with them beyond the network venue and help marketers establish message persistence across screens. In addition, the iZipline platform generates robust analytics to let brand managers track consumer engagement and measure campaign effectiveness.”

  1. Steve Gurley says:

    First, a hearty “good job” to Ken. Good to see him and RDM taking a leading position in this.

    Second, Did you know 82% of mobile content engagement is via mobile apps? Did you know that 42% of retail mobile commerce is now via a mobile app. Did you know that mobile commerce is up 48% over last year? Did you know that by 2017 half a trillion dollars of goods and services will be purchased through mobile commerce?

    What’s the point? Now that companies like RDM are embracing the relevance of signage/mobile convergence, the next step is to amplify the relevance of this convergence by leveraging the innovations occurring within the mobile commerce ecosystem, which represented by mobile wallets, marketing, shopping, payments, loyalty/rewards, services and the supporting solutions and technologies.

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