US Digital Signage Firm Puts For Sale Post Online

September 3, 2014 by Dave Haynes

Explaining that new management is needed to take the business to the next level, an unnamed West Coast US digital signage company is up for sale, asking price $2.4 million.

The listing, on something called BizBuySell, describes the business as “a profitable, well-established and highly-strategic digital signage software and hardware vendor. The Company’s capabilities include software design and development, hardware procurement and imaging, content deployment, expert software support, digital sign solution integration and redundant server hosting. 

The Company’s customer-base is highly dispersed with customers in nearly every industry including restaurants, bars, government facilities, corporate offices, hospitality locales and retail establishments in countries around the world. 

Key Characteristics 

–Growing month-over-month unique website visitors amount to over 60K per month 
— Daily customer account activations amount to roughly 100. 
–The Company boasts a value-added reseller (VAR) base of over 680 worldwide, with total monthly recurring VAR revenues of roughly $70K. 
–20,000 digital sign displays worldwide.

The name of the company is not listed, but the scant details say it was founded in 2008 and has 10 employees.

The Contact The Seller sidebar very kindly lists the contact as Nate Nead. Nead is the President of Mediasignage, which is based in greater LA, has about 10 staff and, says Linked In, was established in 2008.

Hmmmm.

Nead is based in Seattle and also works as a mergers and acquisitions guy. He signed on as President in January.

So, the dots pretty seriously connect the sale to MediaSignage Inc. But, because Nead does M&A work, there’s always the chance this is another company he’s peddling.

If it is indeed MediaSignage, I have heard mixed reports about the company’s platform, but really don’t know a lot about them. They soured on me years ago through several bad marketing decisions that irritated many. But that has calmed hugely the last couple of years, and the platform definitely has its loyal fans and advocates.

The financials look kinda sorta OK, but anyone looking into buying a digital signage software company that is competing in the freemium category should understand it’s not likely ever going to get any better. Between HTML5 and browsers and displaycos just tossing the software in, free is a tough game.