Projects: Smoke Signals Go Up At Saskatchewan Casinos
July 31, 2014 by Dave Haynes
The Saskatchewan wing of the Western Canadian Lottery Corporation has raised Smoke Signals at five of its casinos across the province.
The vaguely teepee-shaped digital fixtures, dubbed Smoke Signals, are 12.5-feet tall by 14.5 feet around. The display presents video and ticker content designed to engage patrons and increase message retention with the goal of repeat sales. The project was run by Almo and uses flexible 6 mm NanoLumens’ displays.
The casino properties with the new display are at:
- Northern Lights Casino in Prince Albert;
- Bear Claw Casino in Carlyle;
- Dakota Dunes Casino in Saskatoon;
- Painted Hand Casino in Yorkton;
- and Gold Eagle Casino in North Battleford.
WCLC, which oversees gaming in three Canadian prairie provinces, plans to add more sites over the next year.
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