Mvix Releases MenuBoard-Focused Android Digital Signage Solution

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Mvix is the latest digital signage software and hardware company to develop an Android-based product, with plans to show off its menu-board focused system at the upcoming National Restaurant Association show in Chicago.

Called Mvix Andros, it’s a $99 player box that runs a quad-core ARM processor and uses Android as the operating system.

Mvix calls the device a game-changer, though how that happens when there are now scores of low-cost Android-ARM options is questionable. However, few have gone to market precisely focused on a vertical, going broader based on the price point.

“The low price pushes digital menu boards to become a mass market product,” says A. Jay, director of business relations at Mvix, in a news release. “Our goal is to make the digital menu board systems more affordable and easy-to-use than the traditional backlit and printed menu boards. By combining our visual web-based template editor, professionally designed templates, and the new Mvix Andros, we have achieved the perfect trifecta for users looking for a simple, intuitive, and cost-effective digital signage solution.”

The box is tied into the company’s SignageCreator template editor platform, – which has 100s of professionally-designed templates that can edited and used off a browser.

Founded in 2005 and based in the suburbs west of Washington, DC,  Mvix says it has more than 28,000 installations in more than 29 countries.

The boxes will start shipping June. You need software to make anything happen, and subscriptions start at $100 a year ($8ish a month) and go up from there based on numbers of templates being used.

Don’t know this company, but from what I can see they have using embedded, appliance-style boxes for many years, and are not just a Windows-driven company making a necessary pivot based on price pressures.