Projects: Cinnabon Reimages Stores With Digital Menus

April 28, 2014 by Dave Haynes

Here’s an interesting before and after set from work WAND Corporation is doing with Cinnabon.

The re-image of the store took it from analog to digital menus, and where sometimes it is hard to tell in a QSR what’s a sign and what’s a display, here the screens add a lot more pop and information.

The displays, for franchisee In All Things, Inc., are designed to promote products and generate sales, featuring creative content that is appealing and engaging. While an analysis on sales figures will be done, WAND suggests like all other Cinnabon bakeries, the initial results are very promising.

About 75 Cinnabons have do far deployed digital menu boards.