The NFL’s Jacksonville Jaguars don’t have much of a team on the field (6-26 last two years) but the club will soon have a couple of very big-assed LED score boards the fans can look at when the visiting team scores … again.
The Jaguars have “partnered” with Daktronics to manufacture and install what they are describing as the largest HD LED video displays in the world, fixed at each end zone of EverBank Field in Jacksonville. The two end zone displays will each measure 60 feet high by 362 feet wide and feature a 13HD pixel layout.
A goal of these displays was to have three side-by-side HD video images for multiple replay shots and other video content. A section of 60 feet high by 106 feet wide gives them the needed real estate for such a feat, with an extra 44-foot-wide buffer space for graphics and other content.
“As the construction takes shape, we can all envision what an impact this will have on EverBank Field and the game-day experience,” said Jaguars owner Shahid Khan. “And that was one of the reasons from the beginning for embarking on this ambitious project. We want EverBank Field to be a world-class destination, and we want to bring energy and attention to Downtown Jacksonville. Our goal is to offer best-in-class amenities and the best in-stadium experience for our fans and for everyone who visits Jacksonville and EverBank Field.”
“We owe our fans and this community nothing less than the best, and these enhancements will be the best,” said Jaguars President Mark Lamping. “These stadium upgrades will drastically change the in-stadium experience and create a truly unique environment that you cannot get at home. This will be an eye-opener and an attention-getter for Jacksonville.”
They are still capable of showing one large image to highlight live video and instant replays and can also be divided into any combination of separate windows to show a variety of vivid graphics, colorful animations, up-to-the-minute statistics, scoring information and sponsor advertisements.
“The collaboration between Daktronics and the Jacksonville Jaguars to manufacture the two largest LED video displays in the world is a testament to the engineering capabilities of our company,” said Reece Kurtenbach, CEO, Daktronics. “We are pleased to be able to produce these high-quality video display systems for the Jaguars and EverBank Field; it will create a memorable experience for fans when football season returns.”
Below the north end zone display will be a display measuring nearly 10 feet high by 320 feet wide featuring the same 13HD pixel layout.
On the opposite end of the field, there will be two ribbon displays on both levels of fascia in the seating bowl below the south end zone main display. Each ribbon display will feature a 15HD pixel layout. The top display, measuring more than 3 feet high by 365 feet wide, is curved to appear the same length as the bottom display, which will measure more than 3 feet high by 295 feet wide.
Each side of the field will receive a ribbon display along the seating fascia, each measuring more than 3 feet high by 573 feet wide and featuring a 15HD pixel layout.
Four new displays will replace the existing displays in each corner of the stadium. These new displays will each measure approximately 18 feet high by 32 feet wide and feature a 15HD pixel layout.
Two additional displays will be installed above each tunnel at opposite corners of the stadium. These displays will each measure 6 feet high by 24 feet wide and will also feature a 15HD pixel layout.
All of these additional video and ribbon displays will provide the opportunity to showcase sponsors throughout events and provide up-to-the-minute statistics, fantasy football updates and other game information.
If I am reading this correctly, 13HD is the pixel pitch for the main boards. That would look like crap up close, but in the massive footprint of this stadium, withe the average viewing distance, it should look pretty good. Given that this probably costs a few bucks, I’d imagine that was validated ahead of the PO being cut ;-]
We’ll assume the Dak sales guy has made his number for the quarter with this deal.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.