YCD’s Live Player Joins Android Digital Signage Parade

February 3, 2014 by Dave Haynes

YCD Multimedia has joined the ever-growing list of mainstream PC-driven digital signage software companies that have developed a variation for low-cost Android playback devices.

In an interesting spin, the company has also released what would be a browser-driven version tuned to Samsung’s proprietary Smart Signage Platform.

The two new products are being showcased this week at ISE in Amsterdam.

Both editions of YCD|LivePlayer 1.0 are managed by YCD|RAMP – the company’s browser-based solution. Says YCD:  “YCD|LivePlayer channels managed by YCD|RAMP offer many features normally associated with higher-cost products, such as real-time status and player health monitoring, remote control, real-time remote screen snapshots, playback information, and more.”

“YCD|LivePlayer plays an extremely important role for YCD, reflecting our focus on retail verticals. It allows our customers to promote products and provide shoppers with targeted information, assisting retail processes such as traffic, wayfinding and igniting the purchase process, buying decision assistance, seller assistance, and strengthening brand loyalty,” says Eran Sharon, VP of Product Management, YCD Multimedia. “With Samsung’s excellent SSP, which offers player-less digital signage, and the ever-increasing availability of commercial grade Android devices, users can choose