Preset Mixer Sponsor Profiles: Digital Signage Expo

February 3, 2014 by Dave Haynes

The Digital Signage Expo trade show has itself been a sponsor of the annual Preset Mixer, which is really cool. When Chris Gibbs, the guy who runs DSE, approached me about sponsorship he said the mixer was now firmly part of the DSE experience, and the show wanted to support it.

That backing started in 2013 and DSE is back for more this year. I asked Chris, the President and COO of Exponation, to field a few questions about this year’s edition, which starts in just a week.

Q: You are at a different location for just this year. I’m sure lots of people are wondering why?

A: We moved the show to the Sands for 2014 out of necessity.  The Las Vegas Convention Center did not have preferable space available for us in 2014 – including inadequate conference rooms.

Q: What are you doing differently this year?

A: For 2014, we changed the Industry Vertical Discussion Groups to a more intimate round table setting.  Each of the 60 sessions held over the two days will hold 10 people and address questions/challenges in many of the industry verticals implementing DS and interactive technology.  Almost all of these are sold out!

Over the past few years we have seen an large increase in the number of foreign attendees.  This year for the first time we are offering a Spanish-language full day conference, the Digital Signage Expert Program.

Q: How do the numbers look?

A: 2014 is set to be the largest DSE to date with a record square footage of exhibit space.

Attendees are still registering, but early numbers are very impressive – with many new companies attending the event. We will report on the final numbers after the show closes.

Q: There’s been some suggestion that DSE is a catch-all show and needs more focus to stay relevant. But the show hardly seems to be suffering. Where do you see things going, looking out 2-3 years.

A: With the proliferation of smartphones/tablets and consumers growing comfort level interacting with these devices, we anticipate a dramatic increase with interactive applications of DS and self-service technologies.  As these larger screens become increasingly closer to the consumer the need for Ultra HD (and content for these screens) will continue to grow.  Also, trends in retail like “showrooming” will drive the need for brands to use interactive digital signage and self-service tech to embrace this savvy new age “digital” consumer.

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While registrations are strong, I do know the DSE folks have a last minute push on to get people on planes and headed to Vegas next week. The banner below is the registration page.