The stick costs $225 all in, while the box is $325.
The interesting there here is that you have a low-cost Android solution that, after some hardware margin put on by the manufacturer (or reseller), is free. Unlike some of the other free solutions out there that either aren’t really free, or wouldn’t be worth paying for, the Rise platform is really well established and solid. And genuinely free (they make money in other ways).
The other interesting thing is that video analytics is built in to this thing. Cenique, says a release, is the first company to develop an Android-based Audience Measurement tool, named IntelliSense. “It delivers fully automated, real-time shopper insight and analytics at a fraction of the cost of current solutions. Using computer vision and anonymous human presence detection, IntelliSense counts impressions and duration of engagement while tracking the viewer’s gender, age range, time of day, and day of week and integrates this data with proof of play reports. This powerful addition allows for digital signage content to be customized and changed dynamically based on these viewer demographics creating “Context Aware Messaging.”
Note: Actually, TargetR announced the other day its own Android-driven pattern detection offer. That tech is built in to Android.
Cenique’s US President is Ron Levac, who ran Rise Vision a few years back. He’s based near Greensboro, NC.
The product will be demo’d at the Stampede-Global booth at DSE.