Projects: Menuboards In Kentucky C-Stores
January 23, 2014 by Dave Haynes
This is interesting in a couple of ways.
Digital menus are getting really common in the fast food market, but not so much in the grab and go food areas of convenience stores. This is an Ideal Market in Marion, Kentucky – a c-store variant of the Rocket Oil gas station chain.
The other element is that these are Samsung’s smart sign panels – the ones with the system on chip inside. There hasn’t yet been a big take-up on these all in one units, but installs are indeed happening.
Established as a chain of full-service gas stations, Kentucky-based Rocket Oil sought to drive new growth through an increased focus on its convenience store brand Ideal Market. To support this, it began a brand transformation initiative that would include redesigned stores, enhanced food services and increased use of technology. In particular, the company wanted to welcome customers with modern, dynamic digital menu boards, while achieving cost savings and ease in managing menu updates across all locations.
Signagelive and Samsung Solution
Rocket Oil selected the Samsung MD-C Series of commercial displays, powered by Samsung’s Smart Signage Platform and Signagelive’s Food Service Manager, for a digital menu board pilot at its Ideal Market location in Marion, Kentucky. Dynamic menu board content is delivered to five 46-inch displays over LA N without the need for an external media player, reducing the total cost of ownership and enabling menu updates to be made remotely at any time.
The Samsung Smart Signage displays enabled Rocket Oil to transition from static signage to dynamic digital menu boards and to achieve greater flexibility and lower costs. Within weeks of deploying the displays, Rocket Oil had received numerous positive customer comments and was seeing significant time savings due to the ease of making menu changes. The company expects to rollout the digital menu board platform to seven to ten more stores and also plans to utilize the displays for advertising.